Programmpunkt Holistic approach to design the next generation of products In this presentation, which will be held in English, QUO elaborates how strategic design in key finding the sweet spot in med tech innovation and the importance of insights from the patient journey. Strategic design is key to find the sweet spot for innovation. Putting the patient in the centre of all considerations in combination with intensive market analysis contributes to a solid product definition. Human Centred Design and Business Design define the boundaries for the execution of the ideal product concept vision. Insights of the patient journey are fundamental for the development of a meaningful product which suits the patient needs and creates market acceptance. Hinweis: Dieser Vortrag wird auf Englisch gehalten.