Programmpunkt Mass Personalization in Healthcare Björn Petersen will talk about how Mass Personalization in Healthcare is becoming a reality. Driven by digitization, companies increasingly offer personalized solutions tailored to the user in the form, fit, or function. Personalization is quickly becoming an expectation in many industries. Driven by digitization, companies increasingly offer personalized solutions tailored to the user in the form, fit, or function. Within healthcare, personalization is driven by the desire to address unmet clinical needs and the ambition to tackle the healthcare system’s massive challenges. Medical device treatments can leverage technological innovations in 3D printing, artificial intelligence, or mixed reality to accelerate the level of personalization within patient care. The clinical implementation of these technologies will enable the scaling of personalized treatment, making it accessible to all patients. Driven by creating cost-effective and sustainable solutions that better answer clinical challenges, targeted investments in infrastructure, software, knowledge, and partnerships are already making mass personalization a reality. Materialise has gathered insight from its 30-year history to demonstrate the medical device industry’s progress and opportunity. We determined that five pillars must be addressed in order to realize the benefits of mass personalization in support of the healthcare industry at large: Health Economics & Regulation; Next-Generation 3D Printed Devices, Cost-Effective & Scalable Operations; Predictive Planning, and Personalization at the Point-of-Care Hinweis: Dieser Vortrag wird auf Englisch gehalten.